Air Canada - "Poutinerie by Air Canada" - Denver & Washington, DC

Director of Production: Lauren Everett, ISL

At just 2%, Air Canada’s unaided awareness was painfully low. So to introduce Air Canada to an unfamiliar audiences we launched a pop-up restaurant that only serves Canada’s iconic comfort food: poutine.
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Visitors of the Poutinerie were treated to gourmet interpretations from nine of Air Canada’s far-flung flights, like Hong Kong’s Double Duck Tots and Brisbane’s BBQ Down Under. The popup also included museum-like, destination-designed dioramas, (for the Gram, of course). Visitors could even board a plane in virtual reality! Lines wrapped around the block, and Air Canada served more than 17,000 dishes in just 7 days. Raising over $120,000 for beloved local charities in the process.

The Poutinerie wasn’t just delicious — it worked. Over ten million impressions were generated though UGC and media coverage. Unaided awareness rose 350% following the poutine popup. And previous flyers were 4x more likely to consider Air Canada after visiting The Poutinerie. Demonstrating once and for all the unequaled power of fries and gravy.